Free Love Boutique was created by sisters, Joni and Katie Free, opening its doors in October 2005 on the beautiful island of Guernsey.

They had always dreamt of owning their very own shop of treasures and combining Joni's love of all things vintage with Katie's passion for feminine, floaty frocks, created the perfect foundation for a delightful and individual boutique. Nestled amongst art galleries, cafes and restaurants, and close to the refreshed markets in the charming Old Quarter of St Peter Port, the boutique features French-style decor with bespoke fixtures and fittings, large gilt mirrors and vintage themed artwork. Free Love is a place where women of all ages can shop in a laid-back and welcoming atmosphere... and where the man in their life will feel equally at ease browsing for the perfect gift. Each piece from every collection has been individually selected by the girls, who pride themselves on bringing new and exciting labels to Free Love for their valued and loyal customers to enjoy. So, whether it be that little black dress, gorgeous evening gown, sweet summer's day frock, must-have clutch bag... or the, 'can't bear to walk away from', dream pair of shoes... Free Love holds that something special just for you.

Whether shopping online or within the boutique itself, we want the experience to be exciting and enjoyable for you. Once you have chosen your item, we will ensure that it is beautifully wrapped, ready to be delivered to your door.

From all of us at Free Love, thank you for visiting our site and happy shopping!

Joni and Katie Free
Proprietors

"the boutique is awash with pieces to delight customers of all ages, shapes and budgets"
The Guernsey Press

"Free Love is a must to visit. They stock fabulous dresses and shoes - in fact, I am wearing some right now!"
Dawn Porter, TV Presenter

"Joni and Katie travel over from Guernsey together to buy from us and are both very professional as well as being extremely charming. Their choices are always spot on."
Ben Beeby, managing director of Noli